What is Mobile Marketing?
The mobile marketing is
the promotional activity designed for broadcast on mobile phones and other
portable devices (tablets...). Until recently the SMS messaging was the most
common distribution for mobile marketing channel, but with the arrival of ede
apps (especially WhatsApp) Instant Messaging is falling into disuse.
Types of Mobile Marketing
Companies are
beginning to include mobile marketing strategies marketing since almost
everyone carries a Smartphone in your pocket. Some of the companies operating
in the mobile marketing include Google, Yahoo, Microsoft and Apple. Mobile
devices allow new types of marketing actions that include:
Services based on the
location of Location Based Services(LBS), which consists of the detection of the
place from where the user (geolocation) connects for sending promotional
messages of the companies present in that area. Geolocation services are also
present on computers. For example, if you are looking for a restaurant in
Google will leave you announced first closest to your area.
Mobile campaigns of
augmented reality, with images that are superimposed on the screen of the user
phone with location-specific information about companies and products.
QR codes. The code
with the mobile phone to access information, promotions or sites of a company
were very much in vogue a few years ago (although the truth is, now it seems
that both are not carried).
GPS messaging, which
implies specific messages of the location that the user picks up as it enters a
specific range. For example, imagine that you're on the street and passing
through a point jump you a message on your mobile inviting you to enjoy a drink
in a nearby pub.
Do you think of the
opportunities offered by the mobile marketing to promote yourself?
I wish you a good day,
Contact: our SEO
Sri Lanka Services: http://www.seosrilanka.net/
